Transversally

Main theoretical Concepts for the week -

Transversality in its entirety is the action of grasping as much from infinity as we can.

Framing is the act rejecting infinity as much as we can in favour of known given structures.

What this means in the real world

This week we are investigating how new technologies in particular the internet have caused major changes in traditional industry practices especially in the publishing and music fields.

In the past publishing materials has been exclusive to those whom are qualified to produce such materials. However with the movement towards online technology this is no longer the case. Social networking sites such as FaceBook, Twitter, MySpace and networking blogs have transcended the sharing and receiving of information. 

The ability to employ transversal thinking is critically important to innovation in media and culture practices. The publishing and music industries have been instrumental in facilitating the change. The intertwining networks within the media industry have created a more efficient and effective way of music production and distribution.

As Casey (2011) states in her work the new music industry is here. The industry isn’t changing but rather it has changed to accommodate to those around it. Furthermore the very concept of what makes a professional musician has changed (Paul, 2012). No longer is it vital to for a musician to have a recording contract or even be able to play an instrument, rather it is about how you can put yourself out in the cyber world (Byrne 2007).

The music industry has experienced great change due to technology advancements but it is certainly not dying, not even close (Casey, 2011). The reach that the music industry extends to is growing daily with musical downloads increasing beyond any physical record sales can only dream of.  The increase in intertwining networks will only prove to fuel the music industries power over the invention of media technologies.

Media is both a powerful assemblage and a forefront in the innovation of exciting and groundbreaking technologies.

Refrences
 Byrne, D (2007), David Byrne’s Survival Strategies for Emerging Artists—and Mega Stars [Accessed 15/4/12] http://www.wired.com/entertainment/music/magazine/16-01/ff_byrne?currentPage=all

Paul (2012), I’m a Successful Artist. And Here’s Why Things Have Never Been Worse, [Accessed 15/4/12] http://www.digitalmusicnews.com/permalink/2012/120214cracker

Casey, T. (2011), The New Music Industry Is Not Coming, [Accessed 15/4/12], http://www.musicthinktank.com/blog/the-new-music-industry-is-not-coming.html